After Work: Small Business Education Series: How to Use Data (Analytics) to Define Your Target Marketing and Increase Your Sales

The After Work: Small Business Educational series offers practical workshops and resources for local entrepreneurs, presented in partnership with The Greater Farmington Area Chamber of Commerce and the Farmington Community Library. Gain valuable insights and tools to grow your small business in a supportive community environment.

How to Use Data (Analytics) to Define Your Target Marketing and Increase Your Sales

Speaker: Ricardo McCoy, McCoy Advertising Specialties

Unless you are Walmart (or Amazon) and have the luxury of economy of scale, everyone is not your customer. This is why it is important to understand how to use segmentation to help define your target market. Ricardo will explain the best strategies of using data (analytics) is help increase your sales.