Small Business Series: Protecting Intellectual Property Through the Use of Trademark and Service Mark Registrations

Branding is inextricably tied to the goodwill and reputation of every business. We invite you to join Kathy Spray, Attorney at Wright Beamer, for a discussion of the branding protections offered by the trademarking process. We will review the creation of a trademark or service mark, consider what can - and cannot - be federally protected, and explain why trademark protection is an important part of your business marketing plan.